Tuesday, December 31, 2019

International Trade And The Global Marketplace - 1428 Words

Globalization has huge influences on economies as many countries are engaged to international trade in order to achieve economic growth, free trade agreement and financial liberalization has contributed to the opening up of world economies and resulted in more international trade. Countries use their comparative advantages to gain a positon in the global marketplace and achieve economic growth (Seyoum 2007). International trade is a critical resource of revenue earning for developing countries. However, the benefits realized from free trade are mostly enjoyed by developed countries. In another word, developing nations are actually at a competitive disadvantage when it comes to international trade (Ghani 2009). In this essay, it will†¦show more content†¦These industries are integral to the economic growth of developing countries because they provide employment in the local labour market and increase household incomes. Cottage industries do not rely so much on skilled labourà ¯ ¼Å' therefore, it creates employment for many unemployed in these countries. The population of the African country continent is increasing rapidly, and it has to create employment for the high number of young people joining the labour market. According to the World Bank, the continent has to create 50,000 jobs daily until the year 2035 to keep up with the pace of population growth. If that does not happen, Africa will experience skilled workers seek employment opportunities in developed countries, further condemning the continent to slow growth and limited development (Yanikkaya 2013). Cottage industries can help solve the challenge of unemployment and reduce the problems associated with many people living below the poverty line (Fazeli 2008). Africa has recently been flooded with cheap Chinese goods as China seeks to achieve more economic growth through international trade. The situation spells doom for local industries as developing countries cannot match the technological capab ilities of China to compete with it in the international marketplace (Madavo 2007). It is also raised the issue of how the use of comparative advantage in international trade actually benefits the world economy. It may be a major contributing factor to the poorShow MoreRelatedThe Impact Of Web 2.0 Technology On An Global Market Place1634 Words   |  7 PagesINB20009/ MKT20011 Managing the Global Market Place Essay - The Impact of Web 2.0 Technology on an international firm’s approach to Managing the Global Market Place The global marketplace consists of business transactions amongst all nations around the world that are not restricted by geographic locations. This worldwide scale of sales, purchase and exchange of goods and services unsurprisingly makes it much more difficult to manage, as opposed to a smaller, domestic business. It is importantRead MoreGlobal Sourcing And Global Supply Management1542 Words   |  7 PagesGlobal sourcing and global supply management are both very important concepts in global supply chain management. Global sourcing, on the one hand, is the process of procurement or obtaining much cheaper goods and services from foreign to domestic markets. Global supply management, on the other hand, can fit a narrative of implementation, maintenance, and control of strategic processes of buying, including outsourcing from low-cost countries. Many companies and international organizations todayRead MoreGlobalization Of The Cross Border Trade And Investment Opportunities1373 Word s   |  6 Pagesâ€Å"The process by which the perceived distance between the cross-border trade and investment opportunities are shrinking due to advances in transportation and telecommunications technology is known as globalization. Globalization not only affects the consumers but also organizations. 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The Globalization of markets is the blending of different markets from different nations into one large global marketplace. Cross-border trading has made it easier to sell internationally. Companies can sell standardized products efficiently and effectively all over the world thus helping to build a global marketplace. The globalization of production refers to the sourcing of goods and services from locations around the globe to take advantage of national differencesRead MoreGlobalization And Globalization1050 Words   |  5 PagesJane Ogagan International Political Science for Public Health Practitioners Seminar Course: 221.614.01 CLASS PAPER Topic Choice 18: â€Å"On balance, globalization expands rather than contracts opportunities for economic prosperity around the world.† Why do you agree or disagree with this statement? Please support your answer with appropriate examples. 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They also use people’s tax dollars to see where the U.S. would benefit the most when selling our products to other countries and promoting these products at trade shows in Europe, the Middle East, Latin America, and Asia. According to the Foreign Agricultural Service , the actions of the Foreign Agricultural Service benefits foreign countries because they provide agricultural trade policies and trade agreements with those countries. TheseRead MoreQuestions On International Trade Theory1332 Words   |  6 Pagesnumber: 201109990 Module name: International business Module code: MKIB 225 Essay question: Why do businesses internationalize? Compare and contrast the various â€Å"standard† theories . Word count: 1051 Why does business internationalize? With the development of international business, countries with the purpose of increasing the variety of local products had been trying best for decades to trade with other nations. Furthermore, international trade theories were developed to explainRead MoreImpact Of Globalization On International Business828 Words   |  4 Pagesprocess of international business. Many of the items we are using at this very moment are imports, products produced in another country. Many businesses today rely on exports, products produced in their home country and shipped to other nations. Every country relies on imports and exports. Wether a firm is expanding to another nation or uses imported goods, international business is always involved and will affect the business model. Factors that will affect and alter the international marketplace such

Monday, December 23, 2019

Essay about What Causes Alzheimer’s Disease - 560 Words

Alzheimer’s disease is a disease that affects many older people in the U.S., according to the latest census. This disease is caused by the death of brain cells. The result is memory loss. This neurological disorder is devastating to watch along the process. According to the Mayo clinic, Alzheimer’s is caused by genetic changes less than 5% of the time. In 2010, studies showed that about 4.7 million people of 65 years of age and older were affected by this disease. The Alzheimer’s association stated that in 2013, just over a tenth of the 65 and older people were affected, growing to a third of the 85 and older. According to the Alzheimer’s association, 60-80% of the dementia cases are Alzheimer’s. Alzheimer’s happens progressively over†¦show more content†¦Things that you could change to prevent Alzheimer’s is lack of exercise, smoking, High blood pressure, High blood cholesterol, poorly controlled diabetes, a diet without frui ts and vegetables and low social engagement. If any of those describe you, you may want to change your lifestyle. Your risk of Alzheimer’s may be reduced if you have a higher level of education, a good job that keeps you on your toes, reading, playing games, playing an instrument and having a lot of social interactions. Although, all those things that you can do to prevent Alzheimer’s, scientists don’t know how this reduces your risk; they just know it does. A theory trying to explain it is that the brain may develop more cell-to-cell connections, and that may make it complicated for all the plaques and tangles to develop. In conclusion, scientists have broken the disease down into seven stages. The first stage is the person acting normal, showing no problems at all. They are just fine. The second stage is the person may be forgetting words or misplacing things. Still at this stage, doctors can’t name it as dementia or Alzheimer’s. At the third sta ge, the people that are around them most may notice that they are having trouble remembering names, doing tasks at work, planning events and misplacing things. Now at stage four, an examination would be able to show the symptoms. They may forget recent events, completing things,Show MoreRelatedSymptoms And Symptoms Of Alzheimer s Disease1642 Words   |  7 Pages Abstract Alzheimer’s disease is a brain disorder when brain cells degenerate and die. Alzheimer’s dieses destroys the patient’s memory within time. The mental functions of the brain also get destroyed when a person gets Alzheimer’s. Alzheimer’s disease is most commonly seen when the patient is sixty to seventy years old. In this research paper the reader will learn about the signs and symptoms, causes, course of disease, outcome and secondary diagnosis, treatment, and prognosis and survivalRead MoreAlzheimer s Disease : A Common Form Of Dementia1368 Words   |  6 PagesAlzheimer’s Disease is a common form of dementia that progressively deteriorates one’s brain causing serious memory loss, and eventually, the inability to perform common daily tasks. This disease is also known as â€Å"The Mind Robber,† or the â€Å"Disease of Forgetfulness.† The unfortunate thing about this disease is that there is no cure. Medicines have bee n developed to slow the progression of the disease. 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The Mini Mental State Exam is commonly used for complaints of memory problems with older individuals â€Å"The MMSE tests a numberRead More Alzheimers Disease Essays1089 Words   |  5 PagesAlzheimer’s Disease Alzheimer’s disease is a complex illness that affects the brain tissue directly and undergoes gradual memory and behavioral changes which makes it difficult to diagnose. It is known to be the most common form of dementia and is irreversible. Over four million older Americans have Alzheimer’s, and that number is expected to triple in the next twenty years as more people live into their eighties and nineties. (Johnson, 1989). There is still no cure for Alzheimer’s but throughoutRead MoreEssay about What is Alzheimers Disease?920 Words   |  4 PagesWhat is Alzheimers Disease? Alzheimers Disease is an existential form of Dementia. Alzheimers is a gradually crippling disease that affects an individual’s mental and physical capabilities over time. The disease develops predominantly within aged individuals. It is unknown as to what factors contribute to the etiology, or cause, of Alzheimers Disease. In order to better understand Alzheimers Disease, medical res earch and theories have helped shed a light as to how Alzheimers occurs. By understandingRead MoreAlzheimer s Disease And How It Affects The Individual As A Person1373 Words   |  6 PagesThis report provides detailed information regarding the Alzheimer’s disease, and how it affects the individual as a person. It examines the facts and statistics of Alzheimer’s disease, as well as cover the survival rate. It covers the cognitive impacts that Alzheimer’s has on the individual, and also the emotional profiles of each of its victims. Gives a general concept of how Alzheimer’s disease has evolved over the past years, and it also shares the advances that it has made. It addresses the roleRead MoreAlzheimer s Disease : A Type Of Dementia910 Words   |  4 Pages Alzheimer’s disease Jordyn Marcx Anatomy Physiology 2 Professor Leal November 12, 2015 Abstract: Alzheimer’s disease is a type of dementia that causes problems with memory, thinking and behavior. Symptoms usually develop slowly and get worse over time. Alzheimer s is the most common form of dementia, a general term for memory loss. Alzheimer s disease accounts for 60 to 80 percent of dementia cases. Alzheimer’s disease attacks the brain’s nerve cells causing memory loss. Alzheimer’sRead MoreThe Chronic Neurological Disease : Alzheimer s Disease1649 Words   |  7 PagesNeurological Disease: Alzheimer’s Hollie Haywood South Piedmont Community College Abstract Alzheimer’s disease has been around since 1901; a German psychiatrist Alois Alzheimer was the first man to identify and follow a case that is now known as Alzheimer’s disease. Alzheimer’s disease is involved in synaptic deterioration and neuronal cell death, and causes degeneration in the hippocampus and amyloid deposition in blood vessels, ultimately cell death is the cause of the disease. There are

Saturday, December 14, 2019

Curriculum Landscape In Singapore Education Essay Free Essays

string(86) " out the effectual manner of effectual determination devising and learning procedure\." The course of study landscape in Singapore has been undergoing important alterations late. It has witnessed about 15 old ages of course of study reform, both structural and curricular. Recently, there is a motion toward school based course of study development that can be seen as a effect of the execution of assorted enterprises on instruction launched increasingly since the mid-1990. We will write a custom essay sample on Curriculum Landscape In Singapore Education Essay or any similar topic only for you Order Now The first article negotiations about furthering school based course of study development in the context of new educational enterprises in Singapore. The alterations in course of study besides attributed to Singapore ‘s historical context and colonial intercessions. Further enterprises have besides followed by the opportunity to develop and offer new topics in the normal faculty members and normal proficient watercourse. In the context of Singapore, School-Based Curriculum Development ( SBCD ) scope from single instructors accommodating and construing bing course of study, to whole staff working together in create course of study with inputs coming from pupils the school direction ( Singapore Ministry of Education, 2000 ) . School-Based Curriculum Development ( SBCD ) viewed course of study development as built-in portion of professional individualities of instructors enables educational establishments to be more antiphonal to the educational demands and involvements of their pupils every bit good as their community. It can besides be disputing for every instructors because the result does non ever face with the involvements and demands of school or pupil communities. School-based course of study development has concrete procedures, rules and patterns abreast with the current context for Singapore, and the chances and benefits it presents for school development procedure ( Marsh, 2000 ) . The 2nd article tackles tensenesss in an Ability-driven instruction. Ability-driven instruction can be achieved with greater diverseness and pick in the educational landscape ; and the greater liberty and invention at the school degree. Harmonizing to the article, instructors are being exalted to learn less, larn more so as to promote their pupils to larn more actively and independently. Ability-driven instruction has given accent by the MOE to implement the diverseness and pick in the educational landscape and promote schools to travel towards invention. Ability-driven instruction situates within the decentralized model in Singapore which strengthen democracy by conveying the decision-making procedure closer to schools, instructors and pupils. Under the model, the school direction is given more power in determination devising that the instructors and pupils. It besides promotes school based development, rationalisation, efficiency and invention by supplying a assortment of instructi on chances and picks to pupils. Tensions in Ability-Driven Education ( ADE ) includes four major constituents ; diverseness versus conformance which is the move towards greater diverseness of types of schools and educational plan balanced by uniformity and standardisation, the 2nd is autonomy versus control which policy enterprises are introduced but execution and answerability are left as local responsibilities, thirdly, the tenseness between invention and conservativism which school leaders have to take enterprises to be a function theoretical account of invention while bring forthing good academic consequences in an scrutiny driven environment and in conclusion, equity and elitism which straight hit the ADE for back uping rule of meritocracy where every endowment and abilities of kid is recognized. These inclinations are possibly for school leaders to exert their liberty by puting in countries that promise the greatest mensurable return like pulling gifted pupils to fall in the school activities ( Singapore Mini stry of Education, 2000 ) . The two articles summarized the update on educational enterprises in Singapore. The intent of these documents is to supply province and local pedagogues with complete information and apprehension of the steps used in modern-day challenges in acquisition and instructors issues-their restrictions, strengths and current usage in Torahs, policies and patterns. The documents clearly show a critical nexus between effectual learning method and pupils ‘ academic accomplishment. Many surveies point to outcomes that show that methods of acquisition and course of study development contribute more to their pupils ‘ academic growing and can consistently explicate the considerable fluctuation in instructors ‘ accomplishments for advancing pupil larning. Pinpointing the method and course of study leads to certain issues that have a greater impact on pupil public presentation is a affair of great urgency in the state that struggles with educating all the kids every bit. The primary in these documents focused on the issues and challenges in the development of curricular enterprises and modern-day acquisition against tensenesss, hinderances and national criterions. It besides provides persons with worthwhile information sing the standard makings of schools, instructors and pupils in run intoing their educational and preparation demands. The documents set some illustrations on a believable manner for the establishments, spouse organisations and the wider community by lending thoughts to valid, dependable, operable, just and just judgements through different surveies and researches administered through pen and paper scrutinies, unwritten inquiring, practical trials, computing machine assisted trials, or any other agencies ( Marsh, 2000 ) . ( B ) Presents a critical analysis of the position ( s ) In recent old ages, educational development has received a batch of attending from school leader, instructors, pupils, and parents in how schools remain accountable for pupil accomplishment. The present push in acquisition is to develop independent and autonomous scholars. This is true non merely to basic topics but to other survey as good. Thus, whereas course of study development and ego directed learning emphasiss task-based methodological analysis that calls for the scholars to get acquisition by developing their ain resources and larning penchants, underscore constructivism that emphasizes the active and constructive function of instructors and scholars in the acquisition procedure ( Marsh, 2000 ) . To turn to this issues and challenges, the school leaders and instructors should seek to update the course of study and method of determination devising and acquisition processs. The documents discussed all about course of study development and educational issues and challenges in larning but they besides need to find the factors and elements necessary to formalize the importance and effectivity of these processs in larning procedure. Its chief involvement is to happen out the effectual manner of effectual determination devising and learning procedure. You read "Curriculum Landscape In Singapore Education Essay" in category "Essay examples" This undertaking is referred to as pieces of schoolroom work which involved the school leaders, instructors and pupils in comprehending, manipulating, bring forthing or interacting in the mark objectives where attending is chiefly focused on intending instead than on signifier ( Rudduck, 1987 ) . The paper besides presented the turning involvement in better understanding what constitutes effectual course of study in learning pattern, coupled with its power to leverage educational betterment that presents a challenge and chance for policymakers to turn to how to expeditiously and faithfully step instructor public presentation. The function of course of study development and autonomous acquisition must come up as a good utilised resource that might keep promise as a tool to advance school leaders ‘ ability, teacher professional growing and pupils ‘ effectivity in the acquisition ( Sheingold, 2000 ) . In this paper, School-based course of study development ( SBCD ) has an intended aim in current reform in instruction in Singapore brought different issues and challenges to educational patterns at assorted school degrees. While confronting the freshly reform demand on Curriculum Guidelines and execution of the school-based course of study development thought, the development must be an pressing demand for schools. It is necessary to measure the policy and issue options sing development of school-based course of study. It besides examines the system ‘ in educational and professional preparedness and assurance in developing independent school course of study. Based on the analysis of informations collected, these documents presents initial findings and premises and jobs embedded in the recent development in school-based course of study in Singapore. Additionally, the 2nd paper has the chief aim of understanding the challenges and issues sing Ability-driven instruction ( ADE ) th at provides more chances and tracts for pupils in Singapore to promote and leverage pupils in remaining in school for work force readying. But this paper lacks on the some chief points such as methods on how ADE are efficaciously implemented on the land. It simply discussed and addressed different tensenesss and outlooks played by different functions played by the school leaders, instructors and pupils. In this circumstance, societal organisations and community are needed critically to work with these invention, enterprises and pupils to put realistic educational marks with an aim of raising outlooks. It should besides supply a clearer sight of the available tracts that can leverage them on accomplishing higher educational excellence ( Monteith, 2004 ) . This might besides steer school leaders and community in their determination – devising. These subjects suggests inventions and issues including challenges that will be utile for school leaders, instructors, policy shapers, and other stakeholders in instruction who wish to derive a deeper apprehension of the rules and procedures of acquisition, and set these into pattern. Such a clime promotes diverseness and invention, and furthering uniformity and conservativism as school prefer to introduce from what has worked in the yesteryear ( Elmore, 2004 ) . It is deserving analyzing subject. It would be fruitful for the school leaders and instructors every bit good as for pupils. This article is important as the consequences of this survey are applicable to the promotion of the construct of educational reform in different manners of learning based on the policy and current tendencies and provides extra information for understanding the course of study development and appraisal. SuggestsA ways in which the key issues present new thought, chances and challenges to the Singapore school course of study. PleaseA appendA the articles to your critique paper. The deduction of these recommendations is that the readers would be able to measure and place ways in which the key issues present new thought, chances and challenges to the Singapore school course of study and to better the acquisition procedure in general. It will profit the instruction through effectual acquisition and evaluating procedures. Classroom-based rating and appraisal can be really effectual in mensurating how a scholar responds to the new thought, chances and educational ends. When making determinations about larning procedure, the school leaders and teacher must take into consideration on how these variables would impact the procedure scholars take in to learning. In research by Fallows A ; Bhanot ( 2005 ) they reiterated a cardinal determination on the significance of educational patterns that most scholars can take to take either different attack to their thought and acquisition. A instructor can be one of the most indispensable influences on which attack they take. If these undertakings will be successful, they will ease pupils to travel beyond memorisation and acquisition. Similarly, if a undertaking of course of study emphasizes the apprehension of standard rules, so higher attacks to larn can be achieved The school-based course of study development presented in the article must obtained important information to pedagogues based on researches and surveies to help them in their instruction and learning duty. It is knowing for the instructors and school leaders that they should larn every bit much as possible about larning methods and patterns so as to find their public presentation and effectivity as pedagogues. It should supply valuable information to pupils particularly they would be able to obtain information about what is larning manners they utilized in the schoolroom and how each course of study larning procedure affects their satisfaction. Teachers should besides understand what are the pupil ‘s demands and which assessment process best satisfy the demands of pupils. The applications of these inventions and methods provide a really interesting position from which the acquisition procedure can be better understood. It presents a profound, new manner of looking at learning a nd larning – 1 that is at the head of progressive educational thought ( Rudduck, 1987 ) . Furthermore, one of the most dramatic alterations in the last decennaries in the universe of instructions has been the unbelievable progress in engineering. Increased public presentation and velocity have been matched by worsening costs, therefore enabling more and more schools to hold entree to these new engineerings ( Goodland, 1994 ) . With the addition in entree to these new engineerings, pedagogues must hold had chances to research different ways of believing to learn and design direction through facilitation of new course of study development and larning methods ( Elmore, 2004 ) . Bettering and progressing the quality of instruction and acquisition is one of the tendencies and critical issues in educational scenes, particularly during the enlargement of instruction. Singapore ‘s course of study must hold a really powerful and effectual tool for spread outing chances in instruction, either non-formal or formal. It besides applicable to antecedently populations in rural cou ntries and scattered constituencies, geopolitical, cultural or cultural groups which are excluded traditionally from instruction because of societal or cultural grounds such as, adult females and misss, cultural minorities, disabled individual, and the older population groups ( Monteith, 2004 ) . How to cite Curriculum Landscape In Singapore Education Essay, Essay examples

Friday, December 6, 2019

Critical Essay Their Eyes Were Watching God free essay sample

Critical Essay: Their Eyess Were Watching God Essay, Research Paper Critical Essay: THEIR Eyess WERE WATCHING GOD It all begins with parents. However, although genetic sciences play a cardinal function in what sort of individual one becomes, environment is the other major factor that influences a individual? s development. The people a individual meets and the experiences one has are really of import elements impacting development. With the three matrimonies Janie has, she develops as a adult female. In each matrimony she learns valuable lessons, taking to increasingly break relationships, recognizing how a individual is to populate his/her life. In Their Eyess Were Watching God, by Zora Neale Hurston, Janie? s three matrimonies lead her to self-knowledge and therefore to fulfilment. Janie? s matrimony to Login Killicks provides her with the realisation that matrimonies make non needfully vouch common love. Her pre-marital construct of love and matrimony is symbolized in the natural brotherhood of bee and flower: She was stretched on her back beneath the pear tree soaking in the alto chant of the sing bees, the gold of the Sun and the puffing breath of the zephyr when the unhearable voice of it all came to her. She saw a dust-bearing bee sink into the sanctum of a bloom ; the thousand sister-calyxes arch to run into the love embracing and the enraptured tremble of the tree from root to tiniest subdivision creaming in every flower and foaming with delectation. So this was a matrimony! She had been summoned to lay eyes on a disclosure. ( p.11 ) In this dream, Janie conveys her thought of matrimony being the apogee of love, of two separate entities going one and turning together. To the remainder of society, as represented by Login Killicks and her grandma, matrimony is non about love, but is instead a concern trade that merely includes protection and reproduction. Her grandma says, ? ? Tain? T Logan Killicks Ah wants you to hold, babe, it? s protection. ? ( p.15 ) These beliefs run contrary to everything that Janie has wished and hoped a matrimony to be: ? Ah wants things sweet wid mah matrimony lak when you sit under a pear tree and think. ? ( p.24 ) , a matrimony that is filled with an equal and physical love. When she inquiries her grandma, Nanny continually indoctrinates her with positions of matrimony she does non accept. She eventually relents and marries Login Killicks. As her matrimony unfolds, Janie Begins to oppugn herself and why she had yielded to positions that she neer believed in. ? Did marriage stop the cosmic solitariness of the unmated? Did marriage compel like the Sun the twenty-four hours? ? ( p.21 ) . Finally, she comes to the realisation that, ? matrimony did non do love. Janie? s foremost dream was dead, so she became a woman. ? ( p.25 ) In her matrimony to Joe Starks, Janie shortly learns that her new muliebrity serves merely to reflect his place and wealth. From the beginning of their relationship, marks indicate that Joe is non needfully the love Janie is looking for. ? On the train the following twenty-four hours, Joe didn? t make many addresss with rimes to her, but he bought her the best things the meatman had # 8230 ; ? ( p.34 ) The consequence money has on Joe? s life is already evident. He buys her merely material things because he is ownership-oriented. Janie notices the job early in the relationship and confronts Joe about it, stating? it jus? looks lak it keeps us in some manner we ain? t natural wid one nother. You? se ever off talkin? and fixin? things, and Ah feels lak Ah? m jus? markin clip. Hope it shortly gits over. ? ( p.46 ) His response greatly depicts his position of her. ? Over, Janie? I god, Ah ain? t even started good. Ah told you in Delawares really beginnin? dat Ah aimed tuh be a large voice. You oughta be glad, cause digital audiotapes make uh large adult female outa you. ? ( p.46 ) Janie realizes that she can non be unfastened with Joe ; he is no longer the adult male she had met by the H2O pump. Joe has many of his ain involvements, none of which are concerned with J anie. ? She found out that she had a host of ideas she had neer expressed to him # 8230 ; She was salvaging up feelings for some adult male that she had neer seen. ? ( p.72 ) He continues to handle Janie as a contemplation of himself when he wants her to appear attractive ; love at merely a material degree. ? Jody told her to dress up and stand in the shop all that flushing # 8230 ; and he didn? t mean for cipher else? s married woman to rank with her. ? ( p.41 ) Joe besides suppresses Janie, both as a adult female and a human being, and sets a bound on her self-realization, handling her more like an object than a adult female. He lumps adult females in with mere things: ? Person got to believe for adult females and chilun and poulets and cattles. ? ( p.71 ) All in all, throughout her matrimony she learns that wealth does non convey felicity. Finally recognizing that she is merely another ownership of Joe Starks, she says, ? You done lived wid me for 20 old ages and you don? t half cognize me atall. And you could hold but you was so busy worshippin? de plants of yo? ain custodies, and cuffin? folks around in their heads till you didn? t see uh whole pile uh things yuh could have. ? ( p.86 ) After Joe dies, she besides concludes that she had been losing something in her life, and realizes the following adult male she meets is perfect for her. Janie? s development as a adult female becomes complete after life and larning with Vergible? Tea Cake? Woods. Tea Cake catalyzes the concluding phase of development of Janie as a adult female. From Tea Cake, Janie learns to love and what it feels like to be loved. He represents everything Janie has of all time wanted in a matrimony: She couldn? Ts make him look like any other adult male to her. He looked like the love ideas to be oppressing scent out of the universe with his footfalls. Crushing aromatic herbs with every measure he took. Spice hung about him. He was a glimpse from God. ( p.106 ) Tea Cake non merely encourages her growing to independence, but contributes to it by learning her accomplishments such as hunting and draughtss, while at the same clip, praising her for her endowments. He farther proves this by taking her fishing, runing, dance, and horticulture with her. For a piece, Janie and Tea Cake even work the Fieldss together. For the first clip in her life, Janie enjoys life because she experiences what it feels to be loved. She says ? # 8230 ; we ain? T got nothin? tuh do but make our work and come place and love? ( p.133 ) . Tea Cake has none of the fiscal stableness of the first two work forces, but has an openness of head that allows Janie to get away from people? s outlooks. He makes Janie recognize that she must make up ones mind what she wants out of life, and discovers she hated the restrictions Nanny imposed on her self-realization: ? Nanny had taken the biggest thing God of all time made, the skyline # 8230 ; and squeeze it into such a small spot of a thing that she could bind it about her granddaughter # 8217 ; s make out tight plenty to choke her. ? ( p.89 ) From her matrimony with Tea Cake, Janie eventually lives her dream of love and believes it is something really few people of all time acquire to see. Janie? s matrimony with Tea Cake brings her to a concluding phase of self-fulfillment. Janie clearly progresses in her development as a adult female through the matrimonies she has had with three really different work forces. Logan Killicks is her starting topographic point and from him she learns that she was losing a common love. Although Janie feels Joe Starks would supply her with what she thinks is love, it is merely a show to win her over, finally giving manner to his subterranean motivation of constructing a name for himself. His decease gives Janie a new opportunity, leting Tea Cake the privilege of being the following to get married Janie and the chance to learn her what it is to love and to be loved. Janie began the procedure of going a adult female when her first dream was broken and continues and completes her growing as a individual through the joys and sorrows, the letdowns and fufillments of her three matrimonies.

Friday, November 29, 2019

How did Dickens change the character of Scrooge Essay Example

How did Dickens change the character of Scrooge Paper Life in Victorian times was often hard. There were rich people and also lots of poor people at that time. Charles Dickens wrote this book to make people aware of the plight of the children of the Poor. A Christmas Carol is a novella that describes a character called Ebenezer Scrooge who was a greedy old man who was tight-fisted, miserly, squeezing, wrenching and scraping. He was a man who had a hard heart as the shell of a cloyster. Scrooge was an emotionally cold man who had no passion for anybody. Due to all his sinful acts, the ghost of his long gone partner and friend Joseph Marley visited him and told him he would be visited by three ghosts, Ghost of his Christmas Past, Present and Future if he did not change. After he had been visited by all these ghosts the transformation in his life began and he finally became a jovial, cheerful hearted person. At the beginning of the novella, Scrooges character was unbearable and was also awful to people. Scrooge never liked Christmas or Charity. Caring for the poor of the sick were not his best behavior. We will write a custom essay sample on How did Dickens change the character of Scrooge specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on How did Dickens change the character of Scrooge specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on How did Dickens change the character of Scrooge specifically for you FOR ONLY $16.38 $13.9/page Hire Writer He didnt even care and show love to his workers especially Bob Crachit his clerk. He showed his hatred to Bob Crachit by not giving him coal to replenish his fire even though Bob did not have enough. He always kept an eye on the clerk to see if he was working or not. Scrooge also showed a bad attitude to his nephew who came to him and asked him if he would come and dine with them on Christmas day. Scrooge refused and called Christmas Humbug he also said to his nephew . What right have you to be merry? Youre poor enough. But the nephew behaved in a more reasonable way by not replying in a violent manner. Scrooge also behaved greedily by not giving money to the gentlemen who came for money to the poor. But not only did scrooge behaved greedily but he also used abusive words saying . If they would rather die, they better do it, and decrease the surplus population.. . On Christmas Eve Scrooge was visited by the ghost of his long gone friend/partner Jacob Marley. Scrooge was scared seeing Jacob Marley and he was shocked at the tone at the way Marley spoke. Marley knew that Scrooge didnt believed in him so he went straight to the point about why he had come. He told Scrooge that he should change his ways. He should start liking Christmas and he should give to charity and his behavior should improve. Marley also warned him that if he does not change his ways he would be working all over the earth like he was, that he wouldnt move on after death. He also told Scrooge that he would be visited by three ghosts, Ghost of Christmas Past, ghost of Christmas present and ghost of Christmas Future ( If he does not change). Jacob Marley also told Scrooge to change for the better so that he would have real when he dies. Scrooge thought on what Marley said when Marley went and he was quite prepared for the first ghost. At the struck of One oclock. Scrooge woke up and from the curtains came a brighten shine light. And lo and Behold there was a soft gentle voice which called Scrooge and took him to the town where he studied in school as a boy. As a boy Scrooge was lonely and was often in the boarding school even when his friends went home for holidays. This was due to the hatred of his father towards him Scrooge often red fantasy storybooks like Ali Baba to comfort himself. Scrooge felt very sad for his younger self. The ghost asked him what was wrong but Scrooge answered oh nothing, there was a boy singing a Christmas Carol at my door last night, I should like to have given him something thats all. The ghost smiled. The ghost later showed him the Feeziwigs party where scrooge learnt that it wasnt wealth that matters it is the state of your heart. After Scrooge observed the way the Feeziwigs treated there workers Scrooge wished he could say a word or two to his clerk Bob Crachit. A;; this things the ghost were showing him were for him to see how his past was and what made him a selfish, greedy man that he was. The ghost then showed him his fianci e Belle who he neglected in favour of the wealth. Scrooge sees Belles happy family and realizes what he had missed. He shows this saying The children of Belle might had called me father He showed grieve saying Remove me from this place Remove me! Take me back, Haunt me no longer! . The ghost saw that he felt bad and he wished he had longer. People speak of Scrooge in bad way, Example of one these people is Mrs. Crachit who was very angry when her husband said a toast should be given to Scrooge. She shows this by saying I wish I had him here. Id give him a piece of my mind to feast upon, and I hope hed have a good appetite for it. When Scrooge heard this he felt morose and remorse, sad. He felt as if he had been a good man from the start of his life. Also from the beginning of the chapter we saw that the transformation in Scrooges life as started picking up speed because he said to the ghost of the Christmas Present I want to learn something from what you would show me. After that the ghost showed him all around to the countryside where he saw people that are not all that wealthy but celebrate Christmas. Scrooge learnt from them. The ghost led Scrooge to his nephew Fred to go and show him how Christmas is celebrated there. In Freds house Fred and is friends, cousins played a guessing game where people had to guess who Fred was thinking about. It was Freds turn and he said someone was an animal who was he. Everybody guessed who it was but they failed until Freds cousin said Scrooge and she was right. But Fred gave a toast to Scrooge without feeling bad. Scrooge feeling bad as well. At the Crachits house Scrooge looked at tiny Time and he asked the ghost maybe he would live. But unfortunately the ghost said if Scrooge doesnt change the boy would die. The ghost also used Scrooges words against him .. What then? If he like to die, he had better do it and decrease the surplus population.. Scrooge was overcome with grief and penitence because his own words had been used against him. After the visit of the last scary ghost (Phantom) Scrooge met himself inside is bedroom his curtains, furniture and his bed were still there. He remembered the promise he had made to the phantom saying I will live in the Past, The Present and the Future The spirits of all three shall strive within me . He truly wanted to keep his promise. On Christmas morning Scrooge started enjoying Christmas and he sent a whole large Turkey to the Crachits family. He also told the two men in the beginning of the novella that he would also contribute to Charity. From this part the language Scrooge uses were jovial, light-hearted, cheerful, good honored language. Scrooge became a jovial and happy man. He greeted everyone he found one the way Merry Christmas. He had become a totally changed man. We know this due to the language he uses in the beginning of the novella which were miserable, pathetic and were not joyful. He normally uses words like Bah, Humbug which means rubbish. He also used an awful language against the men that came to him for the money for Charity, Scrooge never liked anything good but again he never uses his money to enjoy himself. Scrooge had changed in all circumstances. He liked Christmas. He never despises the poor again and he gives to Charity. He enjoyed working with Bob Crachit again he doubled Bobs salary so that he could feed his starving family much better. He also saw that Tiny Tim does not die and he became more like a father to him. In the whole novella Charles Dickens showed how a greedy old man changes through all the sights and experiences he has learnt to became a joyful and happy man. Charles Dickens also made us know that behavior like Scrooges would get one nowhere in life. It also makes us know or learn that one should be responsible for each other.

Monday, November 25, 2019

The length of the lines decreases to reflect their content it symbolise a diminished man Essays

  The length of the lines decreases to reflect their content it symbolise a diminished man Essays   The length of the lines decreases to reflect their content it symbolise a diminished man Essay The length of the lines decreases to reflect their content it symbolise a diminished man Essay Herbert alludes to the paradox of the fortunate fall or felix culpa. Only by sinning with Eve, and being cast out of the Garden of Eden into a world of labour, pain, and death, did Adam enable the second Adam, Christ, to redeem man and show a love and forgiveness that otherwise could never have been. Feel: feel this day in 1633. The two added words disturb the clear metrical scheme (which has six syllables in lines 3, 8, and 13) and are not found in the manuscript of the poem. Imp is a technical term taken from falconry, meaning to graft feathers on to a damaged wing to restore a birds power of flight. Herbert is asking to become one with Christs rising from the dead into new life and to soar towards heaven with him. Herbert may have in mind two passages from the Bible which link the idea of flight and the experience of Gods healing and renewal. * In rhyme scheme, Herbert uses ababacdcdc in both stanzas, giving the poem a sense of order in the structure. With each stanza representing a different relational aspect of man to God, the first being the fall of man and the second being mans redemption through Christ, the rhyme scheme suggests that even with the failure of man, God keeps balance and order within the universe. * In writing his form of verse in this poem, Herbert forces almost every line to stand on its own by using the placement of hard punctuation at the end of almost every line. Additionally, he forces the aspect that each line is important by capitalizing the first letter on each line. However, his line design of having longer lines at the beginning and end of each stanza as compared to the middle lines does more than just create a visual image, it enhances the idea of giving the poem a flow that feels as though the work itself is contracting and expanding, much like the opening and closing of the wings represented in the visual image produced by the layout of the poem. It may also seem the contracting and expanding of mans heart. The middle four lines of each stanza are reduced to four syllables on lines four and seven, and only two syllables on line five and six, as compared to ten syllables in each line that forms the cap and base of each stanza. Additionally, in each stanza, it is i mportant to note that each line is shortened by two syllables until only two syllables remain in lines five and six, at which time each line is lengthened by two syllables, giving it a syllabic pattern, per line, of 10, 8, 6, 4, 2, 2, 4, 6, 8 and 10, per stanza. * This poem is a good example of a Shape or Pattern poem. The practice of writing poems whose shape mirrored their theme was adopted from the ancient Greeks and was very popular at the time when Herbert was writing. If you turn the poem sideways, you can see the shape of a pair of wings. The shape represents a dying or falling, then rising pattern, which is the theme of the Easter story. The top half of each stanza focuses on the problems caused by human sin. The bottom half reflects the hope made possible by the resurrection of Jesus Christ at Easter. * The first stanza or wing traces the decline of humankind outlined in Christian thought. After their creation, Adam and Eve were believed to have experienced the wealth of Gods provision for them in the Garden of Eden but they foolishly chose to disobey God and eat the fruit of the forbidden tree. Rather than believing that human beings grow better and better through the centuries, Herbert is reflecting the Christian perspective that human beings had enormous potential, which they have wasted through turning away from God. * Fortunately, there is hope. In the rising part of the stanza, Herbert talks of himself rising with Christ. The alliteration of the fall further the flight in me reinforces the paradox of the felix culpa or happy fault which teaches that the fall of humankind actually had a positive outcome because it resulted in the coming of Christ to bring human beings into a new relationship with God. Herbert is now applying this hope to himself. * The second stanza is parallel in its form, and uses a number of words and phrases from the first. It is more specifically autobiographical, and could be seen as a summary of Affliction I. * Herbert talks of afflication, sickness and shame as punishmnets sent by God to warn sinners to mend their ways afflication shall advance the flight in me the crosses born to pay for sins and ultimately improve through suffering the ways of evil. The request to imp my wing on thine asks for support and a close bond to God. The use of thee is used to direct to God. The Lord is adressed by the speaker creating a dialogue between Herbert and God.

Thursday, November 21, 2019

Globalization Essay Example | Topics and Well Written Essays - 2500 words - 3

Globalization - Essay Example We can share our ideas not in one region or to people of one region but to different people of different regions. The internet has enhanced communication networking due to which, Morris and Ogan (2002) regard internet as a new communication technology and a new media in terms of globalization. Internet plays a crucial role in our day to day lives. Nobody can negate the effectiveness of internet in our lives. Internet is employed in business sectors, educational sectors, commercial sectors, governmental sectors, scientific discovery sectors and many others. The concept of globalization is also attached with the concept of internet. It is only because of internet that people are able to communicate through long distances. It will not be incorrect to say that internet has converted the world into a global village (Steger 34). The future of internet is quite bright because of its so much effectuality in our lives. It appears that in the future the role of internet will be increased. The old media or traditional media or mainstream media includes radio broadcasting, newspapers, magazine press, film industry and television broadcasting (Gorman 230). According to Gorman (2009), the transition started in 1970 with the development of technologies after which, a concept with the name of new media came to the forefront. With internet and telecommunication, people started looking towards internet as a new media as it offered many new ways to communicate in a much faster and timely manner. The internet mode of communication is much faster as compared to other traditional media. The internet technology boost was not felt with its development as media persons regarded it something related to academics and freebies (Morris and Ogan 1). However, with the passage of time, the efficacy of internet as new media is accepted all over the world. The concept of globalization also gained ground with the expansion of internet as a global media.

Wednesday, November 20, 2019

Short Report on Ancient Athens Essay Example | Topics and Well Written Essays - 500 words

Short Report on Ancient Athens - Essay Example Finally it concludes that the system was indeed democratic. The assembly, court, and council comprised the political institutions which governed ancient Athens. Throughout the history of Athens, the assembly remained the main avenue for political activity. It functioned to protect the integrity and security of the city state. It also had the power to negotiate or break treaties with foreign powers. The council was responsible for preparing the laws which would be passed by the assembly. The legal system was extensive and developed for that time period. The total population of Athens is reported to be around three hundred thousand people. Out of this population an estimate fifty thousand males were eligible for voting and participating in the political system. Pericles said in a speech that the Athenian system of government favored the majority of the citizens (â€Å"Pericles Funeral Oration†). One problem faced by the Athenian democracy was the clash between the court and assembly. A law was passed in 416 BC in which the courts could block or veto any law passed by the assembly. Any assembly member who had proposed the law could also be punished by the courts. This law restricted the power of the assembly. It also became a source of tension and frustration. Another problem faced by the city state was that ordinary citizens had too much power concentrated in running the affairs of the state. Pericles stated that the Athenian system provided â€Å"equal justice† for all of its citizens (â€Å"Pericles Funeral Oration†). The lack of professional civil servants, lawyers, judges, and politicians hindered the day to day affairs of the city state. It led to the inefficient allocation and use of resources as the citizens had direct power to pass or draft laws. An example of this would be the fact that amateur citizens could reduce taxes which might have been necessa ry for the survival of the government. The citizen initiator

Monday, November 18, 2019

Ownership and digital downloads Essay Example | Topics and Well Written Essays - 1000 words

Ownership and digital downloads - Essay Example They cannot hold any ownership rights other than those of using it. Technology has evolved with high speed and it attracts many people especially the youths who prefer to use online downloads as opposed to tangible sources. As result, people who have produced their content such as books, music and film are attracted to upload their content online for people to buy it and then download it. Sales are better online than on the stores as it is convenient, faster and accessible. The internet provides an easy method of sale but the prices are much lower than those of purchasing a tangible content such as a book, a CD or a tape. Books, CDs and tapes carry ownership rights and can be considered the buyers property as opposed to the online copy which ownership does not leave the copyright. In this case, you cannot be said to own something you cannot show or hold. Thus, the intellectual property belongs to the owner who produced it regardless of the rights granted to the person who downloads the content. Legally, the digital content cannot be bequeathed to other persons as gifts, selling or inheritance unlike tangible content like books which can be given out to siblings, friends or left as inheritance. For instance, if you love reading books and you have a collection of both tangible books and eBooks, you can give out your books or bequeath them in the event of your death but this will not be the case for eBooks. As such any digital content such as eBook, movies, music among other online content does not belong to you even if you have bought it and you reserve no rights over it. This includes even the paid-for digital content. Payment for the downloaded content is meant for enjoyment of privileges associated with reading, watching r listening to it and not for ownership. The copyright is protected by The Copyright Law to prevent users of their content from selling it as their own. Terms and conditions are given to the subscribers of the digital content that apart

Saturday, November 16, 2019

Photojournalism Analysis of Hong Kong Protest

Photojournalism Analysis of Hong Kong Protest Mohammad Aqdas Qasem Photojournalism and Organizational Analysis of Hong Kong Protest Photojournalism is an ideology that many journalists now use to manipulate pictures to tell a story in a specific way (Schwartz 223). Photojournalism is used as â€Å"a medium that ‘captures’ news† and they â€Å"must insist on the objectivity of their pictures at the same time they attempt to demonstrate the mastery of the craft† (223). Photojournalism portrays a given news story, giving an illusory look of reality, whereas truly, they are manipulating various aspects of the image (such as angles, focus, and etc.) to make the story be perceived a certain way (223). An important feature of photojournalism is the simplicity of the picture; the power of the photograph is positively correlated with its simplicity (Schwartz 224). By creating an illusion of naturalism, the photojournalist is able to maintain their objectivity, which is an important aspect of the photo because they are aware that the audience relies on their â€Å"objective record of realityâ₠¬  (231). Figure 1 is a prime example of the way photojournalism is used to give details about the current news in a simplistic manner. Figure 1. A male alongside his group of protestors sitting outside a government headquarter in Hong Kong Figure 1 displays a group of people sitting outside a government headquarter in front of a fence in an evening protesting rally in Hong Kong (Wong and Buckley 2014). The protestors are dressed in protective gear as a cautionary procedure to protect themselves from the guards’ pepper spray (2014). They are protesting for their rights to change the way that China determines who their leader is starting in 2017 (2014). By applying an organizational perspective, the various methods used by the photojournalist can be understood. Organizational analysis explains the exploitations of certain items in the image and the distortions of others and how these alongside the rules and conventions of photojournalism influence the final product/image, ultimately disturbing the objective portrayal of reality in their depiction of a story through an image. It is evident that the photojournalist relied on a common practice to retrieve this picture: journalistic beats. Journalistic beats are regions in which news is expected to occur regularly, so journalists attend to these respective areas waiting to capture the news when it does occur (Blackwell 67). Figure 1 was taken in front of government headquarters (Wong and Buckley 2014), and any place of government is a regular news producer (Blackwell 67). Figure 1 exemplifies the use of informational biases to structure the story. The photojournalist used the informational bias of personalization to â€Å"emphasize human-interest angles and emotional impact† (70). Using personalization, the photojournalist allows the audience to view the story in an individualistic manner rather than one that generalizes everybody at a societal level (70). This bias is very effective because, according to Schwartz, the audience wants to see â€Å"the human side of the tragedy† (226). The use of dramatization alongside personalization further exacerbates the photojournalist’s manipulative technique in trying to emphasize the emotional aspect of the story (Blackwell 71). Although the story is about a group of protesters fighting for democracy, Figure 1 focuses primarily on one protestor (the male in protective gear) to dramatize and â€Å"heighten the audience interest† (Blackwell 71). Figure 1 shows the ‘dirty’ part of the story and this helps grab the readers’ attention because readers want to see pictures of the tragedy (Schwartz 225). The photojournalist also plays with the informational bias of authority-disorder. This bias represents a tension between one of authority (the government) and one of disorder (protesting) (Blackwell 71). By personalizing the story then exacerbating it with dramatization, it allows the photojournalist to emphasize the greater bias: the tension between authority and disorder. Figure 1 also illustrates different manipulations of the form of the image to portray the story in a certain way. According to Schwartz, â€Å"the aesthetics of photojournalism require the active manipulation of form in order to maintain the illusion of naturalism† (228). This is evident through the use of framing, selective focusing, and the use of leading lines. The ‘rule of thirds’ is the method in which framing is used as a manipulation of form. The rule of thirds is a division of the picture into three equally divided sections, both horizontally and vertically (Schwartz 229). In this division, there are four points of intersection between the lines (229). To make an image seem more dynamic and of more interest to the reader, the main purpose or subject of the image is placed within proximity of one of these four points (229). Figure 2 shows the four points of intersection surround the man wearing protective gear and he takes up a third of the whole image, making him the primary focus of the image. Alongside the informational bias of dramatization, the rule of thirds allows viewers to focus on the scandalous nature of the event (how the man is wearing protective gear) by putting the man as the primary focus. Figure 2. The image of Figure 1 divided using the framing method of the rule of thirds Using selective focusing further manipulates the way the reader perceives the story in the image. Figure 1 shows the background is not in as much focus and not as sharpened as the main subject of the image, the man in protective gear. Although, the other group of protestors are not completely taken out of focus of the image, probably to further emphasize the personalization of the protesting and to exacerbate the event, they are not the primary focus. Also, the photojournalist blurs the fence or gate that the protestors are sitting in front of and this has a strong effect towards the overall story and picture. The blurring of the gates that the protestors are sitting in front makes it look like the protestors are in a prison. This selective focusing emphasizes the authority (government) and disorder (‘criminals’) tension and seems to favour the authority side of the pull. By portraying the protestors as prisoners, through selective focusing, the photojournalist resolves the authority-disorder tension by edging towards the direction of authority. Figure 3 shows the photojournalist’s use of leading lines as a manipulation of the image to shift the focus. The photojournalist uses the method of leading lines to further emphasize the main area of interest of their image/news (Schwartz 230). The lines in this image, as shown in Figure 3, are portrayed through the bars of the gate in the picture. These lines of direction or leading lines put further attention the center protestor, strengthening his focus in the image. Figure 3. The use of the gate bars as leading lines to direct the audiences’ attention In conclusion, through an organizational analysis perspective, photojournalism attempts to convey a story through an image while trying to maintain a sense of objectivity. However, because photojournalism is an organizational culture itself, the profession follows a set of conventions and rules (Blackwell 59), thus it is not possible to maintain a sense of objectivity. Although photojournalists are taking real life pictures, they do manipulate the ways in which the photographs are taken, as explained above, and this further distorts reality for the viewer, guiding their belief in the story the image is telling in a specific direction. This is an example of a consequence of news conventions within photojournalism (76) and is shown using the above example. Ultimately, drawing on the codes of objectivity in photojournalism, as discussed by Schwartz, the photograph presents reality subjectively, guiding the audiences’ view towards a specific direction, in this case authority-drive n, that portrays the protestors as criminals that are trying to go against the government. Works Cited Ott, Brian L. and Robert L. Mack. Critical Media Studies: An Introduction. 2nd edition. Wiley-Blackwell, 2014. Schwartz, Donna. â€Å"To Tell the Truth: Codes of Objectivity in Photojournalism† in Visual Communication and Culture: Images in Action, Jonathan Finn, ed. Oxford, 2012: 222-233. Wong, Alian, and Buckley, Chris. â€Å"Police Arrest Dozens of Pro-democracy Protesters in Hong Kong.† The Globe and Mail 27 Sep. 2014. http://www.theglobeandmail.com/news/world/police-arrest-dozens-of-pro-democracy-protesters-in-hong-kong/article20819174/ >

Wednesday, November 13, 2019

Acid Rain Essay -- Geology

ACID RAIN - DEFINITION Scientists have discovered that air pollution from the burning of fossil fuels is the major cause of acid rain. The main chemicals in air pollution that create acid rain are sulfur dioxide (SO2) and nitrogen oxides (NOx). Acid rain usually forms high in the clouds where sulfur dioxide and nitrogen oxides react with water, oxygen, and oxidants. This mixture forms a mild solution of sulfuric acid and nitric acid. Sunlight increases the rate of most of these reactions. Rainwater, snow, fog, and other forms of precipitation containing those mild solutions of sulfuric and nitric acids fall to earth as acid rain. Acidity is measured using a pH scale, with the number 7 being neutral. Consequently, a substance with a pH value of less than 7 is acidic, while one of a value greater than 7 is basic. Generally, the pH of 5.6 has been used as the baseline in identifying acid rain, although there has been much debate over the acceptance of this value. Interestingly enough, a pH of 5.6 is the pH value of carbon dioxide in equilibrium with distilled water. That means, acid ran is defined as any rainfall that has an acidity level beyond what is expected in non-polluted rainfall. Any precipitation that has a pH value of less than 5.6 is considered to be acid precipitation. The three main sources of acid deposition are: 1. Coal in electricity 2. Base metal smelting 3. Fuel combustion in vehicles This is a small diagram that shows where some of the pollution comes from and where it goes to when it turns into acid rain. .. ...e EcoLogo. They minimize the use of environmentally hazardous substances and maximize energy efficiency and the use of recycled materials. Buy locally produced or grown items from local stores and businesses. They don’t require the transportation energy of imported products. Transportation Walk, ride your bike or take a bus to work. Share a ride with a friend or co-worker. Have your engine tuned at least once every six months. Check your car tire pressure regularly. Use alternative fuels, such as ethanol, propane or natural gas. Avoid unnecessary idling. In the winter, warm your car’s engine with a block heater for two to three hours prior to driving, rather than plugging in the battery overnight. Reduce the number of trips you make in your car. Drive at moderate speeds. Take the train or bus on long trips. Go CFC-Free.

Monday, November 11, 2019

How will science and technology change your lives in the future Essay

Ans The role of Modern Technology and Science is increasing and has major impact on day-to-day lives of today’s people, as it will in the future. One way or another, advancements in Science and Technology are affecting people all around the world, in New York and in an unknown place in Africa. Technology affects people’s lives by improving medicines, provides better treatment for diseases and insures a longer life. It improves transportation by helping people move from one corner of the world to other in hours by using transportation services such as Airways, Railways, or even Bus Transportation. Modern Technology changed people’s lifestyle and the way they live. For example, now it’s possible to surf Internet on TV, watch programs, pause Live TV, and even playback live shows. Internet surfing is a technology revolution. Because of that technology, a person could know what is happening on the other side of the world, chat with others about different matters and even talk using Instant Messaging Services. Watching TV on computers too is possible. Due to Internet, it is now possible to say that the world is at your fingertips. Recent discoveries and scientific breakthroughs such as Cracking the DNA code and Mapping the Genome may completely change the way people look even before they are born. Parents can change color of their unborn son’s eye from blue, black or brown. Diseases that are passed through generations, like diabetes, chronic diseases may be eliminated from the unborn child. Such changes will create a child who is disease free and completely immune from world diseases. This might be helpful, as people would be healthier than before. Due to genetic alteration it maybe possible to extend human life expectancy, therefore an average person may possibly live up to 150 years healthily. These are few and best examples that Modern Technology and Science have greater impact on Human beings and the Earth than anything else mankind has done before. Even though with these many Scientific and Technological advancements, there are huge backdrops and disadvantages, Scientific and Technological advancements are improving our way of life, but in this conquest of knowledge, this advancement is hurting the Earth and also acting in a negative way people live. Development of Nuclear Arsenals is one such example, which could seriously harm Earth’s environment. Chernobyl blast is the best example of how these Nuclear Plants could lead to death of millions of lives now and in the future. Use of chemical and destructive weapons might one day bring the world to a dead end where there is no more humanity because of people’s quest for knowledge. Other matters of concern are continuous use of limited resources such as oil and coal, and increase in pollution in atmosphere due to these minerals. Therefore, Scientific Advancements may also make the world worse. If after 10 years, Genetic Mutation is made possible to extend life expectancy, people will live longer and death rate will decrease thus creating a serious problem where more resources will consumed and lead to eventual destruction of forests and natural habitats to make way for people. Therefore, Scientific and Technological advancement is not always good even if it is making the lives of people better and their lives healthier. It is also making social condition and Earth’s environment worse. In conclusion, Modern Technology has great impact on our day-to-day life and also shapes our future.

Friday, November 8, 2019

Micromax Market Mix Essays

Micromax Market Mix Essays Micromax Market Mix Essay Micromax Market Mix Essay The mobile phone market in India is worth 130 million handsets annually. While the big boys like Nokia, Samsung, LG, Motorola and Sony Ericsson make up for 70% share, the market has of late seen a slew of domestic firms such as Micromax, Karbonn and Intex making large inroads and new established brands like Videocon and Onida entering the field. Among the domestic firms, one of the most promising brand is Micromax. Micromax is known to be one of the leading Indian Telecom companies that have 23 domestic offices located all over the county along with International offices. With a futuristic vision and an exhaustive RD at its helm, Micromax has successfully generated innovative technologies that have revolutionized the telecom consumer space. Though the company made its humble beginning by introducing Micromax Mobiles in the year 1991 but at present it is giving a tough competition to all its competitors in the field. The company is known to be a leading provider in the country for wireless technology solutions. Latest technological advancements are used by the company to bring landmark solutions for the users in the mobile world and to create a niche for itself. There are many â€Å"first† to the credit list of Micromax. The company’s vision is to develop path-breaking technologies and efficient processes that incubate newer markets, enliven customer aspirations and to make Micromax a trusted market leader amongst people. A Brief History of the Company Few years ago, when Vikas Jain’s firm was delivering computer printers and monitors across India, he saw first-hand how pervasive Nokia had become and also observed that When Nokia or Samsung roll out a new model they do so from its global portfolio rather than launching something specifically for India and Despite Nokia’s dominance, the Indian mobile-phone market was far from being saturated. Jain saw his chance, who set up the company in 1990s along with three friends from engineering collegeRahul Sharma, Rajesh Agarwal and Sumeet Kumar, all of whom are in their mid-30s to early 40s. Micromax, started operations in 1991 as an embedded software design firm, but was incorporated as a company in 1998, when it branched out as a distributor of computer peripherals such as printers, monitors, scanners from manufacturers such as LG, Sony Inc. , Dell Corp. Though Micromax made its debut in 1991 but it presence has been felt majorly in few previous years. Serious developments and rise was seen in the year of 2008 when the company entered Indian Cell phone handsets market. Company entered market in March 2008 in which it had a market share of meager 0. 59% average. Though the company made its humble beginning by introducing Micromax Mobiles in the year 1991 but at present it is giving a tough competition to all its competitors in the field. Company overview Micromax is a telecommunications company based in Gurgaon, Haryana, India. It is a manufacturer of wireless telephone handsets. Micromax has 23 domestic offices across the country and international offices in Hong Kong, USA, Dubai and now in Nepal. Micromax is the largest Indian domestic mobile handsets company in terms of units shipped during the quarter ended March 31, 2010 and the third largest mobile handset seller in India as at March 31, 2010 after Nokia and Samsung. Micromax, as they claim on the company’s website, is on a mission to successfully overcome the technological barriers and constantly engender â€Å"life enhancing solutions†. The company’s vision is to develop path-breaking technologies and efficient processes that incubate newer markets, enliven customer aspirations and to make Micromax a trusted market leader amongst people. With a 360 degree advertising and marketing strategy sketched out, the company has an optimistic outlook for the telecom consumer space. Currently present in more than 40,000 stores across the country, the company plans to have an aggressive market incursion to reach out to its customers through 70,000 operational stores in the coming year With young enthusiasts as its anchor, Micromax Informatics Limited has created a niche for itself in the telecommunication industry. Micromax ventured into the telecommunication industry with an end-to-end solution of Fixed Wireless Devices and Wireless Data Cards. In the year 2008, after delivering upon the technology of fixed wireless-powering desired products, the company forayed into one of the most predominant genres of telecommunication Mobile handsets. Since then Micromax has received commendable response for its unique and interesting handsets. Today Micromax has become a brand which people relate and look up to for realizing their individual device preferences and other out-of- the-box solutions. The Marketing Mix for the company Marketing is one of the most important part in any company’s growth. The growth of Micromax is due to the strong marketing strategy of the company. Micromax Inc. has seen some serious rise in market share in few years. Micromax is the largest Indian domestic mobile handsets company in terms of units shipped during the quarter ended March 31, 2010 and the third largest mobile handset seller in India as at March 31, 2010. On March 31, 2010 the company registered the market share of 6. 24% for that quarter, which grew from 0. 59% in September, 2008. Micromax became the fastest growing mobile brand in India for the fiscal year 2009-10. Handset sales have grown by 123. 48% from 1. 5 million units in the quarter ended June 30, 2009 to 2. 57 million units in the quarter ended March 31, 2010. Micromax also sells data cards to service providers in India which includes Indias leading operators like AirTel and BSNL. Recently Micromax has launched their first Android mobile Micromax Andro A60 in India for a cheaper price tag than the competing models. The major m arketing management decisions can be classified in one of the following four categories: Product, Price, Place (distribution), Promotion. These variables are known as the marketing mix or the 4 Ps of marketing. They are the variables that marketing managers can control in order to best satisfy customers in the target market and the firm attempted to generate a positive response in the target market by blending these four marketing mix variables in an optimal manner Product The product is the physical product or service offered to the consumer. In the case of physical products, it also refers to any services or conveniences that are part of the offering. Product decisions include aspects such as function, appearance, packaging, service, warranty, etc. Unlike many challenger brands, Micromax was careful in its product strategy. Although all Micromax products were towards the lower end of the pricing spectrum, the brand was focusing on adding more features at a reasonable price. Micromax has currently around 75 mobile sets in the market. The focus was more on value than price, that value orientation with a clear differentiation was a significant factor that aided the significant growth of this brand in Indian market. The company in their website claims to have invested heavily in the product development. The brand boasts of launching many firsts in the market like Handsets with 30 days battery backup Handsets with Dual SIM / Dual Standby Handsets Switching Networks (GSM CDMA) using gravity sensors Aspiration Qwerty Keypad Handsets Operator Branded 3G Handsets OMH CDMA Handsets, etc. Micromax recently ventured into the telecommunication industry with an end-to-end solution of Fixed Wireless Devices and Wireless Data Cards. In the year 2008, after delivering upon the technology of fixed wireless-powering desired products, the company forayed into one of the most predominant genres of telecommunication – Mobile handsets. Since then Micromax has received commendable response for its unique and interesting handsets. Innovation, Cost-Effective, Credible and an Insightful RD are given high emphasis at Micromax in the telecom vertical. Price The product and price go hand in hand for any company, that mean if there is a product there must be price and vice versa. Pricing decisions should take into account profit margins and the probable pricing response of competitors. Pricing includes not only the list price, but also discounts, financing, and other options such as leasing. All Micromax products were towards the lower end of the pricing spectrum . These mobile phones generally good features in an affordable price that mean value for price. Some of the mobile sets are noted below. The new Micromax X414 is a large 2. 8-inch Touch Screen mobile phone 2. 0 MP Camera FM Radio/Recorder/Scheduler Multi Format Audio and video Player Expandable Memory (upto 4GB) Bluetooth with A2DP Theft Tracker GPRS/WAP/MMS Price: The new Micromax X414 touch screen mobile phone price in India us Rs. 5, 500 Micromax X117 key features: Dual SIM GSM (GSM+GSM) FM Radio Up to 15 hours talk-time Up to 30 days standby time expandable memory up to 8GB Color TFT display screen The new Micromax X117 mobile phone is available in India at price of Rs. ,490 Price of Micromax Q1 mobile is Rs. 2550/- Price of Micromax C112 mobile is Rs. 1,600/- Micromax H360 The price in India of the new Micromax H360 3G mobile phone is Rs. 5, 500 . It will only be available with the MTNL connection. Micromax x800. 2. 8-inch Touch-Screen 8MP Camera(Auto Focus) Xenon Flash Smile Detect 262K Colors GPRS/WAP/MMS MP3 Player Theft Tracker Bluetooth with A2DP Expan dable Memory Pict-Bridge PHB Import/Export TV Out Price and availability: The new Micromax X800 mobile phone is available in India at price of around Rs. 3,000. From the above data it is clear that Micromax is clearly providing value for money. All its products are having high feature in a comparatively low and affordable price. How did Micromax, which started off barely three years ago, grow to be the third-largest handset maker? Analysts say Indian firms have benefited from the price sensitivity of the market. Most Micromax models cost less than Rs 5,000. â€Å"Lower price points with similar features as that of a Nokia or a Samsung are driving Micromax’s growth,† says Anubhuti Belgaonkar, telecom managing analyst at Ovum India. Place (distribution) Place (or placement) decisions are those associated with channels of distribution that serve as the means for getting the product to the target customers. The distribution system performs transactional, logistical, and facilitating functions. Distribution decisions include market coverage, channel member selection, logistics, and levels of service. It was in 2008 that Micromax ventured into the mobile handset market. The brand wanted to create a base before taking on the large players. Hence as a go-to- market strategy, Micromax concentrated on the rural market first. It was a different move altogether since most of the marketers tend to concentrate on the urban markets then move to the rural markets. One of the major aspects that contribute towards the substantial monthly growth of Micromax is its 80% sales in the rural areas. Micromax launched its first phone in the rural market with a very unique USP- 30 days battery standby time. The brand was launched from a consumer insight that most of the rural households do not get enough electricity to recharge phones on a daily basis. Hence a phone with a 30 day battery standby would be a worthwhile differentiation. The first product was a big success. The first product Micromax X1i priced at Rs 2150 was lapped up by rural market. The success of X1i encouraged the company to go aggressively into the market. But tapping the rural market is not an easy task. There is severe logistics pressure in servicing these markets. One of the first things that Micromax did was to establish the distribution network. According to a report in Forbes India (March 5, 2010), Micromax created a distribution network comprising of 34 super distributors, 450 distributors and around 55,000 retailers. The brand could also take advantage of the inroads made by other brands into advantage. One of the highlight of their distribution strategy was that Micromax managed to make these dealers pay in advance by offering them more margins. Marketers will vouch that the most difficult part in managing distribution is the payment collection part. According to the news report, Micromax managed this hurdle through this strategy of more margins for advance payment. It is not a new strategy to offer such kind of discounts for advance payments (cash discounts), but to make a retailer accept such an offer is indeed a remarkable feat. One of The distribution strategies for long-term dominance adopted by the company is expansion into international markets. In fact, Micromax has already set up shops in Nepal, Sri Lanka and Bangladesh, and is looking forward to launch operations in the Middle-East in August 2010. As company officials say, Africa and Latin America will then follow. Many are aware that Micromax entered the handset market only two years back, but many dont know that it had already ventured into the distribution business six years before it even thought of betting big on handsets. They already had a B2B business in place, which gave them an automatic exposure to market truths and psychology of the consumers. This helped them understand what the market would desire in their handset. Developing an edge on the distribution front is also what the top honchos at Micromax worked on to succeed in India. The prime reason for this was to reach out to the non-connected rural and smaller locations, which were still untouched by rivals. The company also paid great attention to keep their channel partners pleased, up and running. With the system in place, it was not long when the company entered in the urban market through phones like the Q2, which marked Micromaxs entry into the QWERTY category. With an attractive price tag of just Rs. 4,000, it became a runaway hit (as at that time Nokia’s QWERTY range started at a price point of Rs. 12,000). By changing the rules of the game, Micromax has indeed developed a short term sustainable competitive advantage. In January, TA Associates, a mid-market private equity firm, invested $45 million (Rs 208 crore) to buy a minority stake in the firm. â€Å"As a fast-growing, profitable company in a growth industry, Micromax fits TA’s investment profile,† says Naveen Wadhera, director at TA Associates. Jain and Sharma plan to use this fund as a war chest to beat off competition as Micromax grows. The company is already present in Nepal, Bangladesh and Sri Lanka, and it plans to have footprints in Nigeria by the end of April, and in Brazil by the second week of May. Currently present in more than 40,000 stores across the country, the company plans to have an aggressive market incursion to reach out to its customers through 70,000 operational stores in the coming year and the company also plans to open around 100 exclusive stores in coming years. Promotion Promotion decisions are those related to communicating and selling to potential consumers. Since these costs can be large in proportion to the product price, a break- even analysis should be performed when making promotion decisions. It is useful to know the value of a customer in order to determine whether additional customers are worth the cost of acquiring them. Promotion decisions involve advertising, public relations, media types, etc Advertising is the one of the biggest tool to development of integrated marketing communication. So the Micromax uses IMC tools to promote the product and build the strong image of the brand in the consumers mind. Integrated Marketing Communication ( IMC) is the practice of unifying all marketing communication tools so the send a consist, persuasive massage promoting company goals. The following tools of IMC are being used by Micromax: Events and experiences For marketing of its products the company is riding on two enduring Indian obsessions–sports and films–to build its brand. Following up on its association with the popular Twenty20 cricket Indian Premier League (IPL), Micromax, a brand that is less than three years old, has become the title sponsor of almost all tournaments and series of which India is a p art, including the recently concluded Asia Cup. The objective behind the cricket â€Å"roadblock†, as such behavior is termed in advertising, is to drive brand awareness and recall. The company believes that while cricket may boost a brand instantly, viewers may still not remember the brand after the match or the tournament. Even if consumers remember a series, they may not remember the advertisers. That’s when they thought of a roadblock and decided to sponsor all cricketing properties post IPL. It was one of the principal sponsors of the South Africa VS India ODI series in 2010. According to a survey the company has shown a makeable growth in its business after sponsoring the recent India and southafrica match (refer the fig) Bollywood is also a major platform for the brand, which is targeting consumers between 18 and 27 years. Bollywood’s most bankable star Akshay Kumar was signed on as the brand ambassador six months ago. More recently, his wife Twinkle Khanna was engaged to promote Micromax’s bling phone that comes with Swarovski crystals and a vanity mirror. To push its association with films, the firm also sponsored the IIFA (International Indian Film Academy) Awards held in Sri Lanka, where Micromax recently launched its phones. The brand is now ready to enter Bangladesh and West Asia. Advertising Broadcast media Micromax use television to broadcast their advertisements. Apart from using cricket, films, celebrity Micromax also advertise through news papers. They also utilize hoarding and bill boards to advertise their products. Prime site recently kicked off a month-long campaign for Micromax mobile phones in Delhi, executed mostly through hoardings. Going further, this promotion will be extended to the other regions of northern India as well. The city of launch was Delhi to start with, and post which they did the launch in Patna and Jaipur. Indore is next in line. There are more cities where the campaign will be launched in the near future for which we would be briefed accordingly. All the Medias used by Micromax are very carefully selected as to reach its target audience and through each medium the innovative aspect of the product is portrayed. Besides the focus on product development, Micromax has invested heavily in brand building. The following table shows the companies spending in media for FY. 09-10 Handset Companies: Media Spends (Apr 09- Mar’10) | |Handset marquees | |Spends Rs Cr | | | | | |TV | |Radio | |Print | |Total | | | |  Ã‚  Nokia Corporation | |266 |10 | |126 | |401 | | | |  Ã‚  Samsung India Electronics Ltd | |162 | |0 | |50 | |212 | | | |  Ã‚  LG Electronics India Ltd | |74 | |4 | |28 | |106 | | | |  Ã‚  Spice Mobiles Ltd | |63 | |1 | |37 | |101 | | | |  Ã‚  Micromax Informatics Ltd | |35 | |1 | |12 | |48 | | |   Ã‚  Karbonn Mobiles | |16 | |0 | |25 | |40 | | | |  Ã‚  Videocon Industries Ltd | |21 | |0 | |14 | |34 | | | |  Ã‚  Sony Ericsson (India) | |13 | |2 | |15 | |30 | | | |  Ã‚  Lava International Ltd | |20 | |1 | |7 | |28 | | | |  Ã‚  Maxx Mobile Communications | |13 | |0 | |14 | |27 | | | |Total handsets category | |766 | |22 | |402 | |1190 | | | | | Source draftfcbulkacomstrat. com/about_comstrat2010. html Most of the brand promotion for Micromax is centered on products. The ads are for individual products highlighting the product features and USPs. With a 360 degree advertising and marketing strategy sketched out, the company has an optimistic outlook for the telecom consumer space. Micromax is currently the third-largest GSM vendor in the Indian market, with a share of 8. 1%, perhaps just a few notches behind Samsung who at the second position has 10. 4% control, as per market reports. [Nokia with 52. 7% share is the number 1 vendor]. Micromax has been selling anywhere around a million handsets every month, for the past year, and as company officials state, it has earned about Rs. 15 billion in revenues during the past year. So here’s something to digest – going by the numbers, the Indian handset market is estimated to have sold about 130 million handsets units in the last calendar year alone, which implies, that if we were to consider just the sales during the past 12 months, Micromax has a market share of 9. 3%, much closer (as compared to the previously stated 8. 1%) to the 10. 4% share of Samsung! And there is a lot more to be had from a handset market that currently, only has a tele-density of 49. 5% and has supposedly clocked a turnover of over Rs. 200 billion over last year. Little wonder, that many global bigwigs like Nokia, Samsung, LG Sony Ericsson have time and again referred to India as one of their key markets. But with great opportunities, come greater challenges, and the same is true for the Once, Micromax was a challenger; today it is also being challenged by many entrants like Karbonn, Lava, Maxx, Intex, Lemon, Gee Pee, Videocon, Usha Lexus, Orpat, Airfone and many more. Consumers’ feedback analysis As per the study conducted in the market taking a random sample of around 40 people the following points are found regarding the acceptance of Micromax mobile in the market. More than 70% people are interested to buy Micromax due to its cheap price. While 65-70 % are happy with the value for price of the mobile, 25-30 % still need some more additional feature like torch, additional ear phone etc. Around 25% are still unaware of the brand. And 20-30% still believes the brand is not good as compare to Nokia or Samsung may be due to no advertisement by the company regarding brand. More than 40% people are not happy with the information provided with the mobile at the time of purchase. Many people complain about the reach ability (coverage) of the mobile, as per them they have to move around 30 to 40 Km in order to get a mobile of Micromax. But the most and very important accept of the survey that almost all the customers are not happy with the post sales service provided by the company. And many of the people are quite confused with the meaning of the tag line of the company i. e. Nothing like anything. Distributors’ feedback analysis From another survey that had been conducted over 10 dealers/retailers regarding the acceptance of the mobile in the market as pre the selling point of view, the following points were being founded. All most all dealers/retailers are happy to sell Micromax mobile due to its increasing demand Many dealers/retailers are happy with the margin rate in the product. While many of the dealers/retailers are ok with the offers and promotion of the product almost all complain about the unavailability of the product to meet the demand in time. Some of the dealers/retailers want to have some extra commotion or margin to be applied by the company who used to sell some more no of unit as compare to other. Though they agree that it is steel behind from companies like nokia and Samsung in terms of brand name and post sales service still they appreciate the way the company is growing and trying to solve the issues SWOT analysis The SWOT analysis of the company is as follow: Strengths The following are the strengths of the company ? Latest technological advancements ? Innovative technologies. ? Mobiles having 30 day battery life ? Affordable QWERTY phones ? Affordable Double Sims phones ? Has 23 domestic offices ? More than 40,000 stores of Micromax all over the country ? a 360 degree advertising and marketing strategy ? High penetration into rural market ? Mobiles specially designed according to Indian market Weaknesses’ No corporate brand building campaign. ? Confusing tagline. ? Low brand image as compare to nokia. ? Poor after sales service with just 450 service centers in the country. ? Fewer products targeting high end customers. Opportunities There is a huge opportunity there in the market for the company as the Indian mobile market is quit price sensitive and growing in a grate pace. The company with its new and innovative ideas and with value for price strategy can really do well in this market having heavy potential Threats Though there is a huge potential in the Indian market for mobile phone the competition is also getting tougher day by day new player entering the market. Earlier there were fewer companies like Nokia, Samsung, and LG etc but now there are around 72 companies which provide mobiles in the countries among them some are also have good brand image like Onida, Spice, i-ball etc Beside this low priced chinies sets are also a main threat for the company and big boys’ like Nokia and Samsung are also coming with low end phones with good features and there brand name can help them to get benefit from this also. Finding and suggestions From the above study the finding can be pointed as mentioned below: ? The company is the 3rd largest in the company after nokia and Samsung ? The company is first to invent some new features. ? The company has a high presence in the rural market. The company strategy is to give value for money with its cheap mobiles with compare to its competitors. ? The company’s distribution marketing is impressive. ? The company has already made its presence in abroad. ? The company has currently 23 domestic offic es, 40000 retailers and around 450 service stations across India. ? The company is going to increase its business with some tie up with international telecom companies as well wants to increase its market share to become second largest company in the country. Suggestions ? The company needs to increase its no of service centers in the country. ? Need to provide good after sales service to customers ? Need to be more informative regarding the product features. Need to maintain the current growth rate. ? Need to promote the brand to create brand awareness among the people ? Need to more innovative with new players coming to the market. Conclusion Till very recently, Micromax was seen as a second grade brand with hardly any brand value. But with the recent reports listing the figures in the company’s favor as well as the huge branding done by the company itself along with the interesting product portfolio has taken the brand to a respect position. And the position is still is ve ry promising for the future. For a company which still has not been listed on any exchange, a turnover of about 1500 Cr. can be termed as huge. Certainly the company has the potential to be a threat to the foreign giant as it has been successful in studying the Indian mindset better. But still there is log way to go for the company due heavy change in demand and due to the innovation of new technologies day by day. References Books and journals ? Marketing research project â€Å"Content analysis Brand recall of Ad’s in IPL-3 by Group-J (09-11)†. ? Marketing fundamentals by Kottler. ? Nielsen Info. From the official website of The Nielsen Company. ? Economic Times ? Business Economics ? Business world (9th Dec 2010) Web sites like ? www. micromaxinfo. com ? www. google. com ? www. yahooanswers. com ? www. draftfcbulkacomstrat. com ? http://en. wikipedia. org ? www. 2dix. com